Branding is more than finding a new name or image. It is about developing a compelling promise and making the right impression, one that will resonate and stand out. It is strategic, with the long term goal of cultivating a relationship of trust and loyalty. But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers.
Our fascination with fashionable, sometimes outrageous brand names extends from companies to products to even novel names for types of consumers – Baby Boomers, and then Generation X, Y and now Z. Millennials (i.e. Generation Y, born 1980-1995) are the rage now, as they [...]
The prevalence of weight issues among the tweenage generation has prompted debates between schools, parents, food giants and kids. The blame game is often played while our youth continue to tip the scales. This hot topic of Adolescent Obesity is the subject for the current episode of Teen Talk, an online video commentary feature hosted by former Nickelodeon hostess Chloe Dolandis. Teen Talk is a subsidiary of Kidfluence, an up-and-coming television show and Web site for today’s youth, tackling topics critical to the development of today’s teenagers.
Obesity used to be looked at as only an adult issue, but with the rising statistics of overweight kids, this is a [...]
It’s the battle for your readers’ attention. And it’s worth winning. Because people take time to come to a buying decision and you need to stay in step as they do so. Although many things change in the Internet, some of the advertising and publicity principles remain the same. Repeated exposure is what it takes to get to a “yes” on the part of your customer.
To get the multiple exposures that precede a sale, you may be using an autoresponder to automatically generate emails to your customers. It’s a powerful way of programming your communications so that you can jog their memory at regular intervals and gently move them towards a [...]
Gotham City is in trouble, and Batman is coming to the rescue! Lego (after its success with Star Wars and Indiana Jones) is now taking on the Batman world. The game has all the characteristics that made their other games great (lots of playable characters with special abilities, intricate & colorful worlds, two-player co-op gameplay) and adds something new. In Lego Batman you can be either the hero or the villain! In fact, to complete the game, you must play as both!
All Lego games require the player to go through each level twice, first on Story Mode, then on Free Play Mode. In the first mode, you play through the game’s main story. In the second, you get to play [...]